Landing pages are the first impression many people have of your website. If they’re not up to snuff, you might lose them before they get a chance to hear about what makes your site unique and why it’s worth their time. Thankfully, landing page copy and design doesn’t need to be complicated – we will show you how with these eight tips for creating an effective landing page.
Table Of Contents
- What Is a Landing Page?
- What Are Types and Forms of Landing Pages (Examples)?
- What Are Elements of Landing Page?
- What is the Goal of the Landing Page?
- How to Create a Great Landing Page?
- What Are Best Practices for Landing Pages?
- What Are Landing Page Builder Tools?
- Landing Page F.A.Q
What Is a Landing Page?
A landing page is a webpage designed to entice visitors and encourage them to take the desired action. Landing pages, typically used in marketing campaigns, require users to fill out a form, sign up for a newsletter or purchase something.
It is the digital equivalent of a direct marketing letter. It’s a standalone web page that is designed for marketing campaigns. The purpose of a landing page is to stimulate a predetermined action using highly targeted copy.
The best way to think about it is as a one-page website focused on achieving one specific goal or outcome. It could be anything from capturing organic search traffic, generating leads, or selling products and services. They’re also an excellent option for reducing the cost of acquiring new leads or customers.
What Are Types and Forms of Landing Pages (Examples)?
About us Landing Page
About us page typically contains information about who you are and what your company does, along with contact details for the company. The about us page is often crucial in building trust with your customers, as it connotes that you are transparent and genuine in what you do. With the introduction of the mission, vision, and history, visitors get to know the company’s characteristics.
Coming Soon Landing Page
A coming soon page is a landing page set up to announce the imminent release of an item or service. Many companies – including the new ones, use these landing pages in their marketing strategy.
Some examples of coming soon pages include
1. A website demo – It is not complete but gives a sneak peek of what the website will look like. You can use this trick to attract interest and get people signing up for updates – so they know when it’s released.
2. New product launch countdown timer – this is great for adding urgency and making people come back to your website.
3. Mystery coming soon – you do not specify anything and arouse the curiosity to its fullest.
Pricing Landing Page
Companies unveil their price ranges and product offers on a page. Pricing pages have less content and are focused on scalability and minimalism. That way, visitors get the desired information at one glance.
Lead Generation Pages
Lead generation landing page strives to capture visitors’ data and contact information to convert them into leads.
- Phone number
- Job title
Once you achieve it, you will create more targeted, personalized, and dynamic content. Also, you will nurture your leads through the marketing funnel and push them to purchase.
A splash landing page is a type of page that is used to make an announcement or promote an event. The goal is to get visitors’ attention and direct them to the main event page.
A splash page is an intermediary web page displayed when a user clicks on a link from social media or another online content source. This page usually asks the user for basic information: such as age, language preference, and email address. Additionally, many splash pages present an advertisement to the user if they click on the ad.
A splash page is an intermediary web page not focused on conversion. It is used to make announcements or promote events. Splash pages are uncommon for websites looking for conversions as users tend to be impatient and want to get to the main content. Splash landing pages will ask about the visitor’s age and language preference.
Some features of splash pages include:
- Eye-catching headline
- Background image
- Small copy
- The registration form
A squeeze page is a short-form landing page that only requests email addresses. The primary goal of a squeeze page is to collect email addresses and use them for additional marketing actions. Compared to other types of landing pages, squeeze pages contain fewer images and text. Squeeze pages are typically designed as pop-ups to capture user attention quickly.
Get Started Landing Page
Get Started Landing Pages help you take the first step with products and services. They usually have a form where you can enter your email address or other contact information to start using the product.
You will often see the instructions – videos, images, of
- How the product looks and works
- How they get the best out of it
- Testimonials and social proof from previous customers
Thank You Landing Page
This landing page shows gratitude to customers for taking the desired action as signing up for the newsletter, reregistering at the event, and buying the product. It is the opportunity to make your relationship with customers even more personal and move your customer’s lead further down.
What Are Elements of Landing Page?
The most crucial part of any landing page is the primary and supporting headline. These should be attention-grabbing and concise, telling users what they can expect on the page.
After the headlines, you should showcase your unique selling proposition (USP). Answer this simple but tricky question: Why should users buy from you instead of someone else?
Next, list out the benefits of using your product or service. Showing how your offering will improve their lives is a great way to persuade them to convert.
Once potential customers are convinced that your product is right for them, it’s time to give them some social proof. Images and videos demonstrating how your product can help seal the deal. And finally, don’t forget to include a clear call to action so that users know what steps they need to take next!
What is the Goal of the Landing Page?
Increase Search Traffic
Ensure your content targets the right keywords. It will help increase organic traffic and improve your ranking on search engines. However, SEO should not be your only focus – you also need to assess how well your landing page is performing and update your content accordingly. Gaps in optimization can mean a loss in leads and conversions – so identify them and close the gap!
Make a Great First Impression
We call it the first impression, but it goes beyond that moment and shapes the overall feeling toward the brand. The way you present yourself to visitors matters a lot.
If you do not manage the first impressions, you will lose potential customers with opposite feelings and beliefs about your business.
Promote Your Products or Services
A well-designed landing page can increase brand recognition and help businesses achieve their marketing goals.
If you create an SEO-optimized landing page that resonates with your target audience, you will rank high on Google and promote your services without spending a single penny.
Pull Leads and Increase Conversions
Increasing conversions is the endgame of your marketing strategy. After all, if you do not convert visitors into customers, you won’t grow your business.
So, you may visit a website and see the landing page that invites you to give away your email address and in return, get the ebook that offers instant solutions that will help you build the organization’s structure. Once you download the ebook, the company will start to nurture you with dynamic content to convert you into a customer.
Also, there are ranking service landing pages that persuade and push potential clients to book a meeting with a company representative and request a quote.
So, landing pages can pull qualified leads to you and allow the company to invest content marketing efforts in converting them.
Get Data Insights Into Your Customers
Landing pages are a great way to get data insights into your customers. They tell you which content your audience likes and where they are most active. This information will help you build a more personalized content marketing strategy.
How to Create a Great Landing Page?
1. Define Your Goal
Before designing or copywriting your landing page, you must define your goal. Without a specific objective in mind, it is impossible to track your success or strive towards anything. So, what is your endgame? What do you want visitors to do when they visit your landing page?
- Getting the free trial
- Buying a product
- Downloading an e-book or a whitepaper
- Registering at the event
Once you understand the goal, you will better plan the upcoming process and have a direct focus on your objective.
2. Build the Landing Page Template
Now it’s time to start building or using a landing page template. This process will be much easier if you select an appropriate template – it will save you time. But, if you have the idea of exceptional landing page design, with placements, etc you can opt for this version too.
3. Write a Copy
For a high-converting landing page, the copy is twice as important as the design. The words convince visitors to convert, while the design plays a supporting role. To write persuasive landing page copy, you need to keep in mind three key things:
Start with your headline: The headline should derive attention-grabbing and relevant to what visitors require.
Focus on benefits, not features: Visitors don’t care or understand the terminology of your product features. They care about how the product benefits them. So, highlight the benefits of using your product or service.
Make it simple: Keep your sentences short and cut out any unnecessary bits of jargon.
4. Add Images
Adding images to your landing pages can be effective for increasing conversions. Pictu s helps you share your message without making visitors read any texts. In addition, high-quality product images will blend nicely with the background colors and create a visual connection to the landing page copy. It is also important to direct your visitor exactly where you want them to look – and eventually take action. The hero image should be professional-grade and include pictures of people using the product/service to help visitors connect with your offer on a personal level. Finally, always take for granted that visitors are busy and provide them with a visual story that they can absorb quickly.
5. Form Clear Call to Action
When creating a landing page, it’s essential to have a clear call to action (CTA). What do you want visitors to do on your page? You already have defined this point in the initial phase of landing page planning. Take a look at your goals and use them in your CTA.
6. Landing Page AB Test
AB testing (A/B testing) is a method for comparing two versions of the same page. You create a modified version of your landing page with one change: the headline. You assign half your landing page visitors to the original version and the other half to the modified version. Data is compared after a test run has been completed. If the change is positive, you can opt for the modified version as your new, go-to landing page.
7. Don’t Forget Branding Elements
Match your branding elements to those that are already appearing on your website. Include the same color, logos, and fonts. You don’t want to confuse people about where they currently landed and with who they interact.
8. Preview and Publish
Take a closer look at all the completed tasks:
- Check spellings
- See how images fit on the landing page
- Make sure that branding elements are on-point
- Look at pricing – are they correct?
- Edit the copy.
What Are Best Practices for Landing Pages?
Prioritize and Add Important Message Above the Fold
Always place the lead form above the fold to make your visitors immediately see and read your important message. Additionally, you should design your form so that it scrolls with the user, rather than requiring them to scroll down to fill out the form. It will ensure that all of your visitors have an opportunity to provide their information without having to search for the form on the page.
Write a Headline that Showcases Benefits
When creating a landing page, it’s VITAL to have a headline that showcases the benefits of your product or service. After all, if people don’t know what they’re getting, they won’t convert.
There are several different headline formulas for different use cases, but general rules apply to almost every headline. Some things you should remember when crafting headlines include:
-The headline should be clear and concise, communicating the value.
-It should be easy to understand what the page is about even without reading the accompanying text.
-Be sure to test different headlines and see which ones work best for your audience.
Optimize for SEO
An SEO-optimized landing page is a website that enhances the user experience and results in high traffic, engagement rates, and conversion.
to optimize your landing page for SEO, it is best to keep the following in mind. – Focus on creating a compelling headline that will attract users who are looking for a specific answer. – Use your keywords in the text, title, and URL. – Create meta tags that are targeted to users searching for particular content on your page
When it comes to optimizing your website for SEO, the title tag and meta description are two of the most important factors. The title tag is what shows up as the blue link in search engine results pages, so it’s essential to make sure it accurately represents the content of your page. The meta description gives you a chance to summarize the content of your page and entice readers to click through to your site. Both the title tag and meta description should be around 60 characters long.
Concentrate on developing a simple design for your landing page. Too much information can be overwhelming for the consumer, and less is more when it comes to branding. Some of the most successful brands in the world have simple designs that reinforce their identities in consumers’ minds. Apple, Coca-Cola, and Nike are all iconic brands with simple graphic designs.
Simplicity with branding also communicates messages more powerfully than complex designs. The cognitive fluency theory suggests that people prefer options that are easy to think about over more complicated options. Basic visuals are easier for our brains to consume.
While simple does not have to mean boring, it should not be mistaken for intricate or involved either. Evocative emotions, memories, and aspirations can be attached to simple logos and designs, where more sophisticated marketing strategies come into play.
Include Case Studies and Social proof
Social proof is the psychological phenomenon that occurs when people observe others taking actions they deem similar to their own- in other words, visitors are more likely to take any action if they see that others have done so before them.
There are many types of social proof on your landing page:
- Testimonials from happy customers.
- Case studies of how your product was successful.
- Customer ratings and reviews.
- Even just logos of brands your visitors will recognize.
But where should you place this social proof?
Studies show that the best spot for social proof is near the call-to-action (CTA) button. This way, people can see how many others have taken the desired action and be more likely to do so themselves.
Make Your Landing Page Mobile-Friendly
More and more people are using their smartphones to access the internet. That’s why it’s important to make your landing pages mobile-friendly. Recent studies show that 1% of global website visits come from mobile platforms. That may not seem like a lot, but when you consider the number of people who use smartphones worldwide, it’s a significant figure.
Landing page optimization for mobile devices is becoming increasingly important as more and more people use them to access the web. Mobile optimization gives you a great opportunity to boost your conversions by making it easier for visitors to complete your desired action on your page. All landing pages can benefit from mobile optimization practices, even if you’ve already started optimizing for smartphones.
There are three ways you can improve your landing page visitors’ experience on mobile devices: Mobile site viewing, text size, and screen size. Let’s take a closer look at each one.
Insert Easy to Fill Forms
Make it shorter for visitors to fill out so, your customers are not lazy to fill the forms. Longer forms packed with multiple fields tend to have a low submission rate.
What Are Landing Page Builder Tools?
Unbounce is a tool that lets you create landing pages with just a few clicks. It is designed for marketers using content marketing and social media as their core marketing tools.
Clickfunnels is a tool that helps companies to create and manage landing pages for their campaigns. With this software, marketers can design, test and deploy landing page marketing strategies for their businesses.
Leadpages is a tool that helps you create landing pages, squeeze pages, and sales funnels with high-converting designs. Leadpages offers three packages for different price ranges to suit your needs. Leadpages is a successful choice for small and large businesses looking to generate more leads and conversions.
Hubspot is the leading marketing software platform that helps marketers create, measure, and optimize digital marketing campaigns. Hubspot’s landing pages are designed to help a user understand what kind of content they need to produce on their website to increase conversions and sales.
By following these 8 simple steps, you can create a high-converting landing page that will support you increase your conversion rate and growing your business.
However, If you need assistance in creating your landing page, our team of experts at greatcontent can help.
We offer landing page writing services designed to help you increase your conversion rate and grow your business.
Contact us today to learn more.